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Start Over Area of Honors Marketing Year 2011 Thesis Supervisor Jennifer Chang Coupland Keyword branding Author Last Name Tsupros

1. Building Brand Equity for the Udzungwa Mountains National Park, Tanzania

open_access

Open Access

Author:: Tsupros, Rachel J.
Title:: Building Brand Equity for the Udzungwa Mountains National Park, Tanzania
Area of Honors:: Marketing
Keywords:: branding
brand equity
ecotourism
File:: Download Tsupros_RThesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor