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Author:

Wendkos, Max S.

Title:

"Developing Sports Fan Avidity for Increased Revenue Generation"

Area of Honors:

Marketing

Keywords:

fan avidity
fan development
sports marketing
identity formation
motivation

File:

Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader