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Author:

Liu, Shirley

Title:

Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Area of Honors:

Marketing

Keywords:

marketing
comedy
media studies
gender
change
television
feminism

File:

Download 1-Liu_Shirley_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader