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2. Cause Related Marketing and the Environment
Open Access
3. The Marketing of Subprime Mortgages in the United States
Open Access
5. Uncovering the Drivers of Sports Fan Avidity
Open Access
6. Clothing and the Social Self: An Analysis and Categorization
Open Access
7. BUSINESS AND ISLAM: WHAT IS HARAM?
Open Access
12. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE
Open Access
18. Into the Dark: Marketing Strategies for Dark Tourism Management
Open Access
19. The Evolution of Intercollegiate Athletics Conferences
Open Access
24. Leisure Style and Attitudes Toward Theatre Attendance
Open Access
26. Turning Up Brand Volume: How Music Can Enhance Brand Equity
Open Access
27. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal
Open Access
31. Corporate Social Responsibility and Brand Relationships
Open Access
33. Evolution of the Big Ten Brand
Open Access
34. Green Purchasing in College Students
Open Access
37. An Exploration of Brand Personality Typology
Open Access
40. The Promise of Packaging in the American Hot Tea Market
Open Access
44. Clean Beauty: Beyond Skin Deep
Open Access
45. Lifestyle Branding: How Identity Tells An Engaging Story
Open Access
46. Celebrities Personal Brand Analysis
Open Access
49. True to Size: Missing the Mark on the Marketing of Women's Jeans
Open Access
57. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
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