1. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Open Access Author: Nguyen, Julia Lee Title: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Area of Honors: Marketing Keywords: brand choiceconformityconsumer behaviorcognitive dissonancedecision-making processnormative social influencesocial groups File: Download Final_Thesis_PDF.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorKaren Page Winterich, Faculty Reader
2. BUSINESS AND ISLAM: WHAT IS HARAM? Open Access Author: Lucci, Magdalen Elizabeth Title: BUSINESS AND ISLAM: WHAT IS HARAM? Area of Honors: Marketing Keywords: cross-cultural marketingArab Middle EastIslam in businessinternational business File: Download Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. "Developing Sports Fan Avidity for Increased Revenue Generation" Open Access Author: Wendkos, Max S. Title: "Developing Sports Fan Avidity for Increased Revenue Generation" Area of Honors: Marketing Keywords: fan avidityfan developmentsports marketingidentity formationmotivation File: Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorWayne Desarbo, Faculty Reader
4. Building Brand Equity for the Udzungwa Mountains National Park, Tanzania Open Access Author: Tsupros, Rachel J. Title: Building Brand Equity for the Udzungwa Mountains National Park, Tanzania Area of Honors: Marketing Keywords: brandingbrand equityecotourism File: Download Tsupros_RThesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
