1. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Honors AdvisorJennifer Chang Coupland, Faculty Reader
2. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Honors AdvisorJennifer Chang Coupland, Faculty Reader
3. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
4. Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Open Access Author: Liu, Shirley Title: Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Area of Honors: Marketing Keywords: marketingcomedymedia studiesgenderchangetelevisionfeminism File: Download 1-Liu_Shirley_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Honors AdvisorDavid Michael Winterich, Faculty Reader