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Open Access

Author:: Pan, Yuyuan
Title:: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions
Area of Honors:: Marketing
Keywords:: sustainability
consumer behavior
ethics
environment
priming
File:: Download Final_Thesis.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Arbutina, Abigail Jane
Title:: Corporate Social Responsibility and Brand Relationships
Area of Honors:: Marketing
Keywords:: Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love
File:: Download ArbutinaThesisFinalVersion.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Gross, Kathryn Emily
Title:: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:: Marketing
Keywords:: product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:: Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Open Access

Author:: Dassatti, Reagan Ann
Title:: Evolution of the Big Ten Brand
Area of Honors:: Marketing
Keywords:: Evolution
Big Ten
Brand
File:: Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf
Thesis Supervisors:: John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Gilbert, John L
Title:: Green Purchasing in College Students
Area of Honors:: Marketing
Keywords:: marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior
File:: Download Gilbert_Thesis_FINAL.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Open Access

Author:: Grant, Asia J
Title:: THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY
Area of Honors:: Marketing
Keywords:: Product Design
Aesthetics
Product Marketing
Brand Personality
File:: Download Grant_Thesis_Final_Draft.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

Open Access

Author:: Desjardins, Grace Alison
Title:: Appreciation or Just Representation: A Look at Multicultural Portrayals in Advertising
Area of Honors:: Marketing
Keywords:: Multicultural
Advertising
File:: Download Grace_Desjardins_Thesis_Final_Version.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Duncan King-Hoi Fong, Faculty Reader

Open Access

Author:: Romeo, Gabrielle Faith
Title:: An Exploration of Brand Personality Typology
Area of Honors:: Marketing
Keywords:: Brand
Personality
Typology
Aaker
Archetypes
File:: Download RomeoGabrielleThesisFinal.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johann Baumgartner, Faculty Reader

Open Access

Author:: Ebner, Rachel Ann
Title:: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:: Marketing
Keywords:: Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:: Download Ebner_Thesis_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Wahl, Kathryn Elyse
Title:: Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes
Area of Honors:: Marketing
Keywords:: Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise
File:: Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

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