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Open Access

Author:: Lewandowski, David Alan
Title:: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE
Area of Honors:: Interdisciplinary in Marketing and Sociology
Keywords:: sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global
File:: Download David_Alan_Lewandowski_Honors_Thesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

Open Access

Author:: Bakos, Delanie Suzanne
Title:: Putting America On a Carbon Diet: Challenges and Recommendations
Area of Honors:: Marketing
Keywords:: carbon diet
calibration
social capital
carbon emissions
climate change
File:: Download THESISFINAL_PuttingAmericaOnACarbonDiet_DBakos.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Rogers, Elizabeth Regina
Title:: Cause Related Marketing and the Environment
Area of Honors:: Marketing
Keywords:: Cause Related Marketing
consumer behavior
"green"
environment
persuasion
File:: Download Rogers_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Budin, Jacob Daniel
Title:: The Marketing of Subprime Mortgages in the United States
Area of Honors:: Marketing
Keywords:: marketing
subprime
mortgages
real estate
united states
america
File:: Download Thesis-final2.pdf
Thesis Supervisors:: Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Nguyen, Julia Lee
Title:: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:: Marketing
Keywords:: brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:: Download Final_Thesis_PDF.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

Open Access

Author:: Cheyne, Katelyn Ann
Title:: Uncovering the Drivers of Sports Fan Avidity
Area of Honors:: Marketing
Keywords:: fan avidity
marketing
File:: Download KateCheyneThesisFinal.pdf
Thesis Supervisors:: Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Stratico, Katherine Rose
Title:: Clothing and the Social Self: An Analysis and Categorization
Area of Honors:: Marketing
Keywords:: clothing
brands
social self
social identity
self-extension
relationship form
Family Fashionista
Friendly Stylista
Society Sartorialist
File:: Download Stratico_Honors_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Alok Kumar, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Lucci, Magdalen Elizabeth
Title:: BUSINESS AND ISLAM: WHAT IS HARAM?
Area of Honors:: Marketing
Keywords:: cross-cultural marketing
Arab Middle East
Islam in business
international business
File:: Download Thesis.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Wendkos, Max S.
Title:: "Developing Sports Fan Avidity for Increased Revenue Generation"
Area of Honors:: Marketing
Keywords:: fan avidity
fan development
sports marketing
identity formation
motivation
File:: Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader

Open Access

Author:: Tsupros, Rachel J.
Title:: Building Brand Equity for the Udzungwa Mountains National Park, Tanzania
Area of Honors:: Marketing
Keywords:: branding
brand equity
ecotourism
File:: Download Tsupros_RThesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

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