1. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Open Access Author: Lewandowski, David Alan Title: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Area of Honors: Interdisciplinary in Marketing and Sociology Keywords: sociologymarketingbig businesspovertyprofitsinnovationeducationintegrationBase of the Pyramidstrategyglobal File: Download David_Alan_Lewandowski_Honors_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDr. Jeffery Todd Ulmer, Thesis Honors Advisor
2. "Developing Sports Fan Avidity for Increased Revenue Generation" Open Access Author: Wendkos, Max S. Title: "Developing Sports Fan Avidity for Increased Revenue Generation" Area of Honors: Marketing Keywords: fan avidityfan developmentsports marketingidentity formationmotivation File: Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorWayne Desarbo, Faculty Reader
3. Building Brand Equity for the Udzungwa Mountains National Park, Tanzania Open Access Author: Tsupros, Rachel J. Title: Building Brand Equity for the Udzungwa Mountains National Park, Tanzania Area of Honors: Marketing Keywords: brandingbrand equityecotourism File: Download Tsupros_RThesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
5. An Exploration of Brand Personality Typology Open Access Author: Romeo, Gabrielle Faith Title: An Exploration of Brand Personality Typology Area of Honors: Marketing Keywords: BrandPersonalityTypologyAakerArchetypes File: Download RomeoGabrielleThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohann Baumgartner, Faculty Reader
