ETDA

Electronic Theses for Schreyer Honors College

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Results for: Thesis Supervisor Lisa Bolton Keyword Consumer Packaged Goods Keyword Branding Keyword Authentic Keyword Authenticity Year 2018

1 entry found

1. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Open Access Globe

Open Access

Author:

Ebner, Rachel Ann

Title:

How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Area of Honors:

Marketing

Keywords:

File:

Open Ebner_Thesis_Final.pdf

Thesis Supervisors:

Lisa Bolton, Thesis Supervisor
Jennifer Coupland, Honors Advisor