1. Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Open Access Author: Lehman, Ernie Title: Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Area of Honors: Marketing Keywords: MarketingKahnNew Product DevelopmentSocial EntrepreneurshipiDEPaul PolakFramework File: Download ErnieLehmanThesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
2. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Open Access Author: Tarriff, Ashley Lauren Title: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Area of Honors: Marketing Keywords: PersonalitiesSocial MediaFacebookTwitterInstagramOnline PersonalitiesCattell16 Personality FactorsMarketing File: Download FinalThesisTarriff.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
3. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Open Access Author: Ebner, Rachel Ann Title: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Area of Honors: Marketing Keywords: BrandBrandingMarketingAuthenticityAuthenticCorporate AcquisitionsAcquisitionsConsumer Packaged Goods File: Download Ebner_Thesis_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
