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Author:

Laubscher, Kristen Lynn

Title:

Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes

File:

Download Kristen_Laubscher_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader

Author:

Duke, Emily E

Title:

Life Filtered: Social Media and Perceptions of Self

Area of Honors:

Advertising/Public Relations

Keywords:

Facebook
Instagram
social media
self-esteem
neuroticism
Duke
public relations
online

File:

Download EDuke_THESIS.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader