Search

Start Over Area of Honors Advertising/Public Relations Thesis Supervisor Michel M Haigh

1. EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY

open_access
Open Access
Author:
Lewis, Kirsten Ruth
Title:
EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate social repsonsibility
corporate responsibility
corporate citizenship
File:
Download Final_Thesis.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

2. Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action

open_access
Open Access
Author:
Skitka, Kari Alexandra
Title:
Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action
Area of Honors:
Advertising/Public Relations
Keywords:
diffusion of innovations
reasoned action
music piracy
ethical perceptions
File:
Download Thesis_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

4. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

open_access
Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes
File:
Download Kristen_Laubscher_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader

5. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

open_access
Open Access
Author:
Park, Joo Hee
Title:
Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent
File:
Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

7. EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM

open_access
Open Access
Author:
Stafford, Brooke A
Title:
EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM
Area of Honors:
Advertising/Public Relations
Keywords:
Body Image
Body Satsifaction
BMI
Self-Esteem
Advertising
File:
Download FINALTHESIS_April11_BrookeStafford.pdf
Thesis Supervisors:
Colleen Connolly-Ahern, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor