1. CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Open Access Author: Weiss, Stephen C. Title: CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Area of Honors: Marketing Keywords: musicmusic listeningproactive listeningpassive listeningshufflelistener wheel File: Download THESISmasterfile.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorMin Ding, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
2. Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Open Access Author: Lehman, Ernie Title: Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Area of Honors: Marketing Keywords: MarketingKahnNew Product DevelopmentSocial EntrepreneurshipiDEPaul PolakFramework File: Download ErnieLehmanThesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
3. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Open Access Author: Harney, Shannon Title: Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Area of Honors: Marketing Keywords: InnovationLogical Creative Thinking MethodsMarketingSalesSalty Snack IndustrySnack FoodsConsumer GoodsConsumer Goods SectorNew Product InnovationsChipsSun ChipsUmbrella BrandsGarden Salsa Sun ChipsHealth TrendsReplacementAbstractionHorizontal ExtensionFrito-LayPepsiCo File: Download Shannon_Harney_-_Final_Thesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
