1. Persona-based Journey Mapping: An Empathy-based Business Development Tool for New Social Entrepreneurs Open Access Author: Ortbal, Kathryn Joyce Title: Persona-based Journey Mapping: An Empathy-based Business Development Tool for New Social Entrepreneurs Area of Honors: Bachelor of Philosophy Keywords: Social EntrepreneurshipBusiness DevelopmentAgricultural TechnologyPersonasJourney MappingStakeholders File: Download Ortbal_thesis_with_2021_addendum.pdf Thesis Supervisors: Khanjan Mehta, Thesis SupervisorRichard Jon Stoller, Thesis Honors Advisor
