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1. EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY

Open Access
Author:
Smith, Lindsay Ann
Title:
EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • S. Shyam Sundar, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor