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1. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

Open Access
Author:
Abu Bakar, Nabilah Husna
Title:
The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States
Area of Honors:
Marketing
Keywords:
File:
Thesis Supervisors:
  • Zinaida Taran, Thesis Supervisor
  • Ronald Walker, Honors Advisor
  • Erdener Kaynak, Faculty Reader