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Author:

Perez Camacho, Adriana

Title:

HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS

Area of Honors:

Global Studies (Berks/Lehigh)

Keywords:

Marketing
Hispanics
Advertising
Acculturation
Television Advertisements

File:

Download PerezCamachoAdriana_Thesis.pdf

Thesis Supervisors:

Dr. Kirwin Ray Shaffer, Thesis Supervisor
Dr. Sandy Feinstein, Thesis Honors Advisor