1. SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE Open Access Author: Toennies, Michelle Elizabeth Title: SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE Area of Honors: Advertising/Public Relations Keywords: AdvertisingSexualityFranceUnited States File: Download THESIS_old_word_PDF.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Honors Advisor
2. Media Planning In the Age of the Internet Open Access Author: Broendel, Reid Joseph Title: Media Planning In the Age of the Internet Area of Honors: Advertising/Public Relations Keywords: Media PlanningAdvertisingInternet File: Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Susan Mary Strohm, Honors Advisor
3. Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy Open Access Author: Tennin, Casie Amanda Title: Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy Area of Honors: Advertising/Public Relations Keywords: Calvin KleinCasie TenninPublicityGood PublicityBad PublicityAdvertisingPublic Relations File: Download Tennin_Thesis_Final.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorSteve Manuel, Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
4. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Open Access Author: Park, Joo Hee Title: Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Area of Honors: Advertising/Public Relations Keywords: AdvertisingAerieVictoria's SecretBody ImageBody EsteemBrand AttitudePurchase Intent File: Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Honors Advisor
5. EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM Open Access Author: Stafford, Brooke A Title: EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM Area of Honors: Advertising/Public Relations Keywords: Body ImageBody SatsifactionBMISelf-EsteemAdvertising File: Download FINALTHESIS_April11_BrookeStafford.pdf Thesis Supervisors: Colleen Connolly-Ahern, Thesis SupervisorMichel M Haigh, Honors Advisor
6. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Open Access Author: Miao, Jingnan Title: THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Area of Honors: Advertising/Public Relations Keywords: Advertisinguser-generated contentmarketer-generated contentpurchase intentioncustomer brand engagementattitude towards brandattitude towards ad File: Download Miao_Jingnan_UGCMGC.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Honors AdvisorFuyuan Shen, Faculty Reader
7. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Honors AdvisorKen E Yednock, Faculty Reader
8. Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults Open Access Author: Gelorme, Geoffrey Title: Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults Area of Honors: Advertising/Public Relations Keywords: Digital RedliningDiscriminatory MarketingEthicsAdvertising File: Download Finalized_Thesis.pdf Thesis Supervisors: Patrick Lee Plaisance, Thesis SupervisorLee A Ahern, Honors Advisor
9. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Open Access Author: Harris, Megan Title: Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Area of Honors: Advertising/Public Relations Keywords: SportsPartnershipBrandNFLSponsorshipBrandsPublic RelationsAdvertisingSports Marketing File: Download Megan_Harris_Final_Thesis_Submission.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Honors Advisor