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Author:

Major, Amy

Title:

How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements

File:

Download Amy_Major_Thesis_4.05.18.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

Author:

Hayes, Taylor

Title:

Advertising Techniques in McCall's Magazine: Then and Now

Area of Honors:

English

Keywords:

McCall's Magazine
Advertising
1920s
Cosmopolitan Magazine

File:

Download Final_Schreyer_Thesis-Hayes.pdf

Thesis Supervisors:

Mark Stewart Morrisson, Thesis Supervisor
Christopher Gervais Reed, Thesis Honors Advisor

Author:

Gelorme, Geoffrey

Title:

Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults

Area of Honors:

Advertising/Public Relations

Keywords:

Digital Redlining
Discriminatory Marketing
Ethics
Advertising

File:

Download Finalized_Thesis.pdf

Thesis Supervisors:

Patrick Lee Plaisance, Thesis Supervisor
Lee A Ahern, Thesis Honors Advisor

Author:

Harris, Megan

Title:

Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

Area of Honors:

Advertising/Public Relations

Keywords:

Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing

File:

Download Megan_Harris_Final_Thesis_Submission.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor