1. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Open Access Author: Park, Joo Hee Title: Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Area of Honors: Advertising/Public Relations Keywords: AdvertisingAerieVictoria's SecretBody ImageBody EsteemBrand AttitudePurchase Intent File: Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies Open Access Author: Huffman, Sarah Title: Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies Area of Honors: Advertising/Public Relations Keywords: Luxury AdvertisingBrand AttitudeWishful IdentificationPurchase IntentionIdealizedNon-IdealizedRealistic Marketing File: Download Huffman_Final_Thesis.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
