1. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
2. Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility Open Access Author: Royle, Alexandra Francella Title: Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility Area of Honors: Advertising/Public Relations Keywords: Corporate Social ResponsibilityCorporate Purpose File: Download Doing_Well_While_Doing_Good_A_Case_Study_Examination_of_Corporate_Social_Responsibility_AlexandraRoyleThesis.pdf Thesis Supervisors: Marcia W Distaso, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor