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Start Over Area of Honors Advertising/Public Relations Degree B A Keyword Dance Marathon Keyword Twitter Keyword Dance Marathon

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Author:: Bonsell, Kelsey Elizabeth
Title:: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:: Advertising/Public Relations
Keywords:: Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:: Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

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