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Author:

Mc Bride, Colleen Mary

Title:

IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

Area of Honors:

Advertising/Public Relations

Keywords:

Generation Z
Generational Marketing
Consumer Behavior

File:

Download McBride_Thesis_2019.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

Author:

Aul, Rachel

Title:

Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

Area of Honors:

Advertising/Public Relations

Keywords:

Corporate Social Advocacy
Brand Campaigns
Generation Z

File:

Download Aul_Final_Thesis.pdf

Thesis Supervisors:

Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader