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1. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

Open Access
Author:
Mc Bride, Colleen Mary
Title:
IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Heather Shoenberger, Thesis Supervisor
  • S. Shyam Sundar, Honors Advisor