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Start Over Area of Honors Advertising/Public Relations Degree B A Year 2019 Keyword Generational Marketing Keyword Generational Marketing Keyword Generational Marketing Keyword Generation Z

1. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

open_access
Open Access
Author:
Mc Bride, Colleen Mary
Title:
IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:
Advertising/Public Relations
Keywords:
Generation Z
Generational Marketing
Consumer Behavior
File:
Download McBride_Thesis_2019.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

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