1. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Open Access Author: Mc Bride, Colleen Mary Title: IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Area of Honors: Advertising/Public Relations Keywords: Generation ZGenerational MarketingConsumer Behavior File: Download McBride_Thesis_2019.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorS. Shyam Sundar, Thesis Honors Advisor
