1. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
2. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Open Access Author: Park, Joo Hee Title: Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand Area of Honors: Advertising/Public Relations Keywords: AdvertisingAerieVictoria's SecretBody ImageBody EsteemBrand AttitudePurchase Intent File: Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. The Effect of Need to Belong And Materialism In Influencer Marketing Open Access Author: Zhang, Maggie Title: The Effect of Need to Belong And Materialism In Influencer Marketing Area of Honors: Advertising/Public Relations Keywords: Influencer MarketingThe Need to BelongMaterialismPurchase IntentLinear RegressionExploratory Factor Analysis File: Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
