1. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. 2016 Presidential Election: Twitter Topics of the Presidential Candidates Open Access Author: Karwel, Lauren Joanna Title: 2016 Presidential Election: Twitter Topics of the Presidential Candidates Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaTwitterPresidential Election File: Download LaurenKarwel_FinalThesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor