1. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. The Re-tweets of Victory, the Hashtags of Defeat Open Access Author: Mcmurtry, Scott Thomas Title: The Re-tweets of Victory, the Hashtags of Defeat Area of Honors: Letters, Arts, and Sciences Keywords: LettersArtsand SciencesSportsBaseballSocial MediaStatisticsPittsburghPiratesTechnology File: Download Scott_McMurtry--Honors_Thesis.pdf Thesis Supervisors: Debra Hawhee, Thesis SupervisorDr. Jack L Selzer, Thesis Honors Advisor
3. The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China Open Access Author: He, Richard X Title: The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China Area of Honors: Chinese Keywords: ChinaSocial MediaPolicy File: Download The_Emergence_of_Sina_Weibo_and_Its_relationship_to_Policy-Making_in_the_Peoples_Republic_of_China-FINAL.pdf Thesis Supervisors: Flynt L Leverett, Thesis SupervisorShuang Shen, Thesis Honors Advisor