1. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
