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Author:

Tarullo, Julianne Marie

Title:

Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
television advertising
congruency
music
song

File:

Download Tarullo_Thesis.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor