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Start Over Area of Honors Advertising/Public Relations Degree B A Keyword advertising

1. National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China

open_access
Open Access
Author:
Whittet, Emily
Title:
National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China
Area of Honors:
Advertising/Public Relations
Keywords:
french advertising
alcohol advertising
advertising
international advertising
chinese advertising
u.s. advertising
File:
Download Whittet_Thesis_1.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

2. A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection

open_access
Open Access
Author:
Jackson, Kelly Sarah
Title:
A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection
Area of Honors:
Advertising/Public Relations
Keywords:
advertising
semiotic study
visual images
gender representation
eco-fashion
eco-marketing
sustainable marketing and fashion
File:
Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf
Thesis Supervisors:
Michelle Lyn Rodino Colocino, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

7. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers

open_access
Open Access
Author:
E, Zihang
Title:
the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers
Area of Honors:
Advertising/Public Relations
Keywords:
influencer
celebrity
influencer marketing
endorsement
advertising
File:
Download Thesis_paper_final_0731.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

8. Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image

open_access
Open Access
Author:
Hart, Carly
Title:
Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image
Area of Honors:
Advertising/Public Relations
Keywords:
advertising
public relations
media
sports
sports media
gender
body image
athletes
college athletes
NCAA
gender portrayal
gender in media
File:
Download CarlyHart_FinalThesis_SU21.pdf
Thesis Supervisors:
Stephanie Madden, Thesis Supervisor
Ann Marie Major, Thesis Honors Advisor