1. Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action Open Access Author: Skitka, Kari Alexandra Title: Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action Area of Honors: Advertising/Public Relations Keywords: diffusion of innovationsreasoned actionmusic piracyethical perceptions File: Download Thesis_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
