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Start Over Degree B A Year 2018 Keyword social media Keyword social media Keyword native content

1. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS

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Open Access

Author:: Mayhew, Samantha Marie
Title:: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS
Area of Honors:: Advertising/Public Relations
Keywords:: organic content
native content
social media
advertising
File:: Download thesis_draft_Mayhew__1_.pdf
Thesis Supervisors:: Dr. Lee Ahern, Thesis Supervisor
Dr. Fuyuan Shen, Thesis Honors Advisor