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Author:

Whittet, Emily

Title:

National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China

Area of Honors:

Advertising/Public Relations

Keywords:

french advertising
alcohol advertising
advertising
international advertising
chinese advertising
u.s. advertising

File:

Download Whittet_Thesis_1.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Lewis, Kirsten Ruth

Title:

EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY

Area of Honors:

Advertising/Public Relations

Keywords:

Corporate social repsonsibility
corporate responsibility
corporate citizenship

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Smith, Lindsay Ann

Title:

EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY

Area of Honors:

Advertising/Public Relations

Keywords:

Media Effects
Web 2.0
Social Media Marketing
Affordances

File:

Download LSmith_THESIS_FINAL.pdf

Thesis Supervisors:

S. Shyam Sundar, Thesis Supervisor
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Toennies, Michelle Elizabeth

Title:

SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Sexuality
France
United States

File:

Download THESIS_old_word_PDF.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor