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Author:

Tennin, Casie Amanda

Title:

Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy

Area of Honors:

Advertising/Public Relations

Keywords:

Calvin Klein
Casie Tennin
Publicity
Good Publicity
Bad Publicity
Advertising
Public Relations

File:

Download Tennin_Thesis_Final.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

Author:

Jackson, Kelly Sarah

Title:

A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
semiotic study
visual images
gender representation
eco-fashion
eco-marketing
sustainable marketing and fashion

File:

Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf

Thesis Supervisors:

Michelle Lyn Rodino Colocino, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Giacobello, Dana Michelle

Title:

Social Media In A Crisis: Mitigating Brand Image

Area of Honors:

Advertising/Public Relations

Keywords:

public relations
brand image
social media
crisis communications

File:

Download Giacobello_Thesis.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Sexton, Cheyenne Nicole

Title:

Best Practices of Social Media Use and Interactivity by Automotive Companies

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Interactivity
Automotive
Facebook
Content Analysis

File:

Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf

Thesis Supervisors:

Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader