1. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Open Access Author: Mc Bride, Colleen Mary Title: IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Area of Honors: Advertising/Public Relations Keywords: Generation ZGenerational MarketingConsumer Behavior File: Download McBride_Thesis_2019.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorS. Shyam Sundar, Thesis Honors Advisor
2. Controversies in Advertising: A Content Analysis Open Access Author: Brofermaker, Lois Title: Controversies in Advertising: A Content Analysis Area of Honors: Advertising/Public Relations Keywords: advertisingcontroversyadvertising controversiescontroversial ad campaigns File: Download LoisThesisfinal8-2.pdf Thesis Supervisors: Dr. Fuyuan Shen, Thesis SupervisorKristen M Kegerize, Thesis Honors Advisor
3. Chasing The Narrative: An Analysis of Penn State's Actions During the Sandusky Scandal Open Access Author: Catena, Olivia Title: Chasing The Narrative: An Analysis of Penn State's Actions During the Sandusky Scandal Area of Honors: Advertising/Public Relations Keywords: sportscrisis communicationsBig Tenscandals File: Download Catena_Olivia_ChasingTheNarrative.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorAnn Marie Major, Thesis Honors Advisor