41. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Open Access Author: Reinhardt, Meghan Kathleen Title: From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaCrisis Communications File: Download MeghanReinhardt_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorAlexander Leor Fattal, Faculty ReaderSteve Manuel, Thesis Honors Advisor
42. UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING Open Access Author: Staub, Haley Ann Title: UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING Area of Honors: Advertising/Public Relations Keywords: snack foodGMOgenetic technologypackaginglabelslegislationconsumeranalysisgreen marketingholistic health File: Download Staub_Haley_Thesis.pdf Thesis Supervisors: Ann Marie Major, Thesis SupervisorSteve Manuel, Thesis Honors Advisor
43. Social Media and the Music Industry: Are Artists Able to Act as Their Own Label? Open Access Author: Formichella, Katherine Anne Title: Social Media and the Music Industry: Are Artists Able to Act as Their Own Label? Area of Honors: Advertising/Public Relations Keywords: social mediamusicmusic industrymusicianspromotion File: Download Formichella__Kate_PR_Thesis.pdf Thesis Supervisors: Gregory J Woodman, Thesis SupervisorSteve Manuel, Thesis Honors Advisor
44. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Open Access Author: Mc Bride, Colleen Mary Title: IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Area of Honors: Advertising/Public Relations Keywords: Generation ZGenerational MarketingConsumer Behavior File: Download McBride_Thesis_2019.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorS. Shyam Sundar, Thesis Honors Advisor
45. Controversies in Advertising: A Content Analysis Open Access Author: Brofermaker, Lois Title: Controversies in Advertising: A Content Analysis Area of Honors: Advertising/Public Relations Keywords: advertisingcontroversyadvertising controversiescontroversial ad campaigns File: Download LoisThesisfinal8-2.pdf Thesis Supervisors: Dr. Fuyuan Shen, Thesis SupervisorKristen M Kegerize, Thesis Honors Advisor
46. Chasing The Narrative: An Analysis of Penn State's Actions During the Sandusky Scandal Open Access Author: Catena, Olivia Title: Chasing The Narrative: An Analysis of Penn State's Actions During the Sandusky Scandal Area of Honors: Advertising/Public Relations Keywords: sportscrisis communicationsBig Tenscandals File: Download Catena_Olivia_ChasingTheNarrative.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorAnn Marie Major, Thesis Honors Advisor
47. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins Open Access Author: Aul, Rachel Title: Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins Area of Honors: Advertising/Public Relations Keywords: Corporate Social AdvocacyBrand CampaignsGeneration Z File: Download Aul_Final_Thesis.pdf Thesis Supervisors: Denise Sevick Bortree, Thesis SupervisorDenise Sevick Bortree, Thesis Honors AdvisorBill Zimmerman, Faculty Reader
48. Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults Open Access Author: Gelorme, Geoffrey Title: Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults Area of Honors: Advertising/Public Relations Keywords: Digital RedliningDiscriminatory MarketingEthicsAdvertising File: Download Finalized_Thesis.pdf Thesis Supervisors: Patrick Lee Plaisance, Thesis SupervisorLee A Ahern, Thesis Honors Advisor
49. The Effect of Need to Belong And Materialism In Influencer Marketing Open Access Author: Zhang, Maggie Title: The Effect of Need to Belong And Materialism In Influencer Marketing Area of Honors: Advertising/Public Relations Keywords: Influencer MarketingThe Need to BelongMaterialismPurchase IntentLinear RegressionExploratory Factor Analysis File: Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
50. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Open Access Author: E, Zihang Title: the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Area of Honors: Advertising/Public Relations Keywords: influencercelebrityinfluencer marketingendorsementadvertising File: Download Thesis_paper_final_0731.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
