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1. Turning Up Brand Volume: How Music Can Enhance Brand Equity

Open Access
Author:
Popescu, Alicia Lynn
Title:
Turning Up Brand Volume: How Music Can Enhance Brand Equity
Area of Honors:
Marketing
Keywords:
File:
Thesis Supervisors:
  • Karen Page Winterich, Thesis Supervisor
  • Jennifer Chang Coupland, Honors Advisor
  • Jennifer Chang Coupland, Faculty Reader