1. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
2. Evolution of the Big Ten Brand Open Access Author: Dassatti, Reagan Ann Title: Evolution of the Big Ten Brand Area of Honors: Marketing Keywords: EvolutionBig TenBrand File: Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. An Exploration of Brand Personality Typology Open Access Author: Romeo, Gabrielle Faith Title: An Exploration of Brand Personality Typology Area of Honors: Marketing Keywords: BrandPersonalityTypologyAakerArchetypes File: Download RomeoGabrielleThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohann Baumgartner, Faculty Reader
4. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Open Access Author: Ebner, Rachel Ann Title: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Area of Honors: Marketing Keywords: BrandBrandingMarketingAuthenticityAuthenticCorporate AcquisitionsAcquisitionsConsumer Packaged Goods File: Download Ebner_Thesis_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor