Electronic Theses for Schreyer Honors College
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Area of Honors
Marketing
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B S
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2014
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Franklin Jerome Carter Jr.
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Jennifer Chang Coupland
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Brand Relationships
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Branding
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Game of Thrones
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Harry Potter
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Long Distance Best Friend Model
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Marketing
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Star Wars
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Mahon
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1.
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Open Access
Author:
Mahon, Jennifer Camille
Title:
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:
Marketing
Keywords:
Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing
File:
Open Mahon_Jennifer_thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader
