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1. Turning Up Brand Volume: How Music Can Enhance Brand Equity

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Author:: Popescu, Alicia Lynn
Title:: Turning Up Brand Volume: How Music Can Enhance Brand Equity
Area of Honors:: Marketing
Keywords:: Music
Advertising
Brand Equity
Sonic Identity
Marketing
File:: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader