1. WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE Open Access Author: Liu, Qiwei Title: WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE Area of Honors: Information Sciences and Technology Keywords: TwitterMicrobloggincustomer servicecomputer-mediated communication File: Download Thesis_Final.pdf Thesis Supervisors: Gerald Santoro, Thesis SupervisorGerald Santoro, Thesis SupervisorRosalie Ocker, Thesis Honors Advisor
