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1. WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE

open_access
Open Access
Author:
Liu, Qiwei
Title:
WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE
Area of Honors:
Information Sciences and Technology
Keywords:
Twitter
Microbloggin
customer service
computer-mediated communication
File:
Download Thesis_Final.pdf
Thesis Supervisors:
Gerald Santoro, Thesis Supervisor
Gerald Santoro, Thesis Supervisor
Rosalie Ocker, Thesis Honors Advisor

3. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

open_access
Open Access
Author:
Wertheim, Erica Marni
Title:
Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes
Area of Honors:
Marketing
Keywords:
Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter
File:
Download Erica_Wertheim_Thesis_FINAL.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

5. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

6. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup

open_access
Open Access
Author:
Mavrakis, Konstantinos
Title:
A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup
Area of Honors:
Letters, Arts, and Sciences (Abington)
Keywords:
Branding
Identity
Soccer
Social Media
Twitter
File:
Download Mavrakis_Konstantinos_A_Game_of_Presence_Complexity_and_Money-_An_Analysis_of_Professional_Soccer_Players_Twitter_Use_During_the_2014_FIFA_World_Cup_.pdf
Thesis Supervisors:
Ross S Brinkert, Thesis Supervisor
Lisa Volk Chewning, Thesis Honors Advisor

10. The Influence of Influencers: How Twitter Groups Affect Company Performance

open_access
Open Access
Author:
Scott, Ryan
Title:
The Influence of Influencers: How Twitter Groups Affect Company Performance
Area of Honors:
Management Information Systems (Behrend)
Keywords:
Social Media
Influencer Marketing
Twitter
Sentiment
Stock
Company Financial Performance
Google Trends
File:
Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf
Thesis Supervisors:
Babajide James Osatuyi, Thesis Supervisor
Matthew Swinarski, Thesis Honors Advisor