eHT Explore

Start Over Degree B S Year 2011 Keyword brand equity Keyword ecotourism

1. Building Brand Equity for the Udzungwa Mountains National Park, Tanzania

open_access

Open Access

Author:: Tsupros, Rachel J.
Title:: Building Brand Equity for the Udzungwa Mountains National Park, Tanzania
Area of Honors:: Marketing
Keywords:: branding
brand equity
ecotourism
File:: Download Tsupros_RThesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor