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Start Over Area of Honors Information Sciences and Technology Degree B S Keyword computer-mediated communication Author Last Name Liu

1. WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE

open_access

Open Access

Author:: Liu, Qiwei
Title:: WHY THEY TWITTER: UNDERSTANDING THE RATIONALES BEHIND THE ADOPTION OF TWITTER FOR ENTERPRISE CUSTOMER SERVICE
Area of Honors:: Information Sciences and Technology
Keywords:: Twitter
Microbloggin
customer service
computer-mediated communication
File:: Download Thesis_Final.pdf
Thesis Supervisors:: Gerald Santoro, Thesis Supervisor
Gerald Santoro, Thesis Supervisor
Rosalie Ocker, Thesis Honors Advisor