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2. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

open_access
Open Access
Author:
Nguyen, Julia Lee
Title:
CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:
Marketing
Keywords:
brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:
Download Final_Thesis_PDF.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

3. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore

open_access
Open Access
Author:
Ogden, Justin Mark
Title:
Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore
Area of Honors:
Labor and Employment Relations
Keywords:
ethical consumerism
fair trade
living wage
collegiate apparel
globalization
Alta Gracia
worker rights
consumer behavior
File:
Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer__SHC_.pdf
Thesis Supervisors:
Mark Sebastian Anner, Thesis Supervisor
Mark Sebastian Anner, Thesis Honors Advisor
Xiangmin Liu, Faculty Reader
Lisa Elizabeth Bolton, Faculty Reader

4. Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park

open_access
Open Access
Author:
Moore, Christopher Lawerence
Title:
Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park
Area of Honors:
Recreation and Park Management
Keywords:
corporate sponsorships
goodwill
fan involvement
attitudes toward the property
attitudes toward the sponsor
consumer behavior
purchase intentions
baseball
sport
File:
Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf
Thesis Supervisors:
Dr. Andrew Justin Mowen, Thesis Supervisor
Dr. Andrew Justin Mowen, Thesis Honors Advisor
Benjamin Daniel Hickerson, Faculty Reader

6. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

open_access
Open Access
Author:
Chiang, Wai Yan
Title:
The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:
Marketing
Keywords:
Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:
Download Final_Thesis_Chiang.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

8. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

open_access
Open Access
Author:
Gross, Kathryn Emily
Title:
Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:
Marketing
Keywords:
product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:
Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

10. The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age

open_access
Open Access
Author:
Yom-Tov, Adi
Title:
The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age
Area of Honors:
Business (University College)
Keywords:
Decoy effect
cell phones
disinfecting wipes
decision making
millennials
consumer behavior
behavioral economics
decoy effect
cell phones
disinfecting wipes
decision making
millennials
consumer behavior
behavioral economics
brand information
product involvement
COVID-19
File:
Download YomTov_Final.pdf
Thesis Supervisors:
Julie V Stanton, Thesis Supervisor
Hans Schmidt, Thesis Honors Advisor