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Start Over Degree B S Keyword consumer-brand relationship Author Last Name Davidson

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Author:: Davidson, Gabrielle
Title:: Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry
Area of Honors:: Marketing
Keywords:: consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal
File:: Download GabrielleDavidson_ThesisFinal.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

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