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1. HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

open_access
Open Access
Author:
Shively, Bradley Jon
Title:
HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS
Area of Honors:
Information Sciences and Technology
Keywords:
online advertising
technical literacy
marketing
File:
Download Thesis_Final.pdf
Thesis Supervisors:
Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

2. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

open_access
Open Access
Author:
Lewandowski, David Alan
Title:
LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE
Area of Honors:
Interdisciplinary in Marketing and Sociology
Keywords:
sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global
File:
Download David_Alan_Lewandowski_Honors_Thesis.pdf
Thesis Supervisors:
Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

11. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

open_access
Open Access
Author:
Orr, Kathleen Elizabeth
Title:
The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States
Area of Honors:
Marketing
Keywords:
marketing
Hofstede's cultural dimensions
Spain
United States
advertising
File:
Download Kathleen_Orr_Thesis.pdf
Thesis Supervisors:
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

13. International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case

open_access
Open Access
Author:
Franklin, Kayla Victoria
Title:
International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case
Area of Honors:
Interdisciplinary in International Business and Marketing
Keywords:
marketing
international business
radical innovation
launch strategies
apple
File:
Download Franklin_Kayla_International_Launch_Strategies_For_Radical_Product_Innovations.pdf
Thesis Supervisors:
Pelin Bicen, Thesis Supervisor
Kenneth Louie, Thesis Honors Advisor
Phylis M Mansfield, Faculty Reader

15. A Comparative Analysis of Nicaraguan Pottery Value Chains

open_access
Open Access
Author:
Brewton, Thomas Seader
Title:
A Comparative Analysis of Nicaraguan Pottery Value Chains
Area of Honors:
Community, Environment, and Development
Keywords:
value chain
marketing
Nicaragua
pottery
joint action
upgrading
supply chain
development
economic development
community
File:
Download Final_Thesis.pdf
Thesis Supervisors:
Theodore Roberts Alter, Thesis Supervisor
Theodore Roberts Alter, Thesis Honors Advisor
Nicole Sheree Webster, Faculty Reader

16. The Promise of Packaging in the American Hot Tea Market

open_access
Open Access
Author:
Golthi, Ira
Title:
The Promise of Packaging in the American Hot Tea Market
Area of Honors:
Marketing
Keywords:
marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:
Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

18. The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

open_access
Open Access
Author:
Bleehash, Emily
Title:
The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?
Area of Honors:
Marketing
Keywords:
corporate social responsibility
corporate social irresponsibility
marketing
convenience
shipping
consumer perceptions
purchase intentions
File:
Download Bleehash_Thesis_Final_DONE.pdf
Thesis Supervisors:
Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

19. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

open_access
Open Access
Author:
Davidson, Gabrielle
Title:
Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry
Area of Honors:
Marketing
Keywords:
consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal
File:
Download GabrielleDavidson_ThesisFinal.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

20. Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer

open_access
Open Access
Author:
Penna, Elizabeth
Title:
Rethinking Generational Theory: How Technology Has Revolutionized the Digital Consumer
Area of Honors:
Marketing
Keywords:
generations
Strauss-Howe Generational Theory
technology
marketing
consumer behavior
File:
Download thesis_final_submission.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Meg Meloy, Faculty Reader